University Marketing and Communications videotapes and films

University Marketing and Communications is responsible for communicating the university's distinctiveness to stakeholders, building affinity and preference for the Ball State brand through strategic, integrated marketing communications. The efforts of the UMC office supports the enrollment and development goals of the university, and encourages support among other influential audiences. UMC partners with academic and administrative units to tell the Ball State story to the media, prospective students and parents, alumni, donors, and others. Using several media and marketing tools and technologies, UMC builds the Ball State brand and spreads the word about current campus news, innovative academic programs, and other activities taking place at Ball State University.

(Taken from: http://cms.bsu.edu/About/AdministrativeOffices/UMC.aspx)